MSN PPC Advertising
MSN is launching its own PPC advertising program with new demographic and behavioral targeting features in France and Singapore in mid-late 2005.
MSN PPC Advertising Long-Awaited Debut Announced You probably already know that there are really only two major players in the world of PPC advertising: Overture and Google Adwords. By the end of 2005, there will likely be a third: Microsoft’s MSN Search.
Microsoft recently announced that it is launching its new MSN PPC advertising engine in Singapore and France by mid-late 2005. Smart marketers are probably already planning how they might justify advertising their products or services in Singapore to get a taste of the new service. The service’s introduction into Canada, the UK, and the US may very well come before the end of 2005.
The new MSN advertising program has been long awaited. MSN is Microsoft’s leading website property, and perhaps the web’s most visited “portal” (website with both search and content such as news) after Yahoo! MSN’s search engine accounts for one in five web searches, putting it in third place behind Google and Yahoo!
Search engine advertising mostly a two-player game Currently, MSN shows advertising that comes from Overture, the web’s largest online advertising network in terms of revenue. Overture was bought by Yahoo! a number of years ago. Since Yahoo! is the direct competitor of MSN in every way, plenty of people have been wondering why MSN didn’t take its advertising program in-house long ago. It seems especially strange considering that even Lycos, whose search engine now accounts for a small fraction of total web searches, has its own advertising network.
In many minds, the fact that Microsoft would go to Overture only demonstrated how excellent an online advertising program Overture was, and just how hard it really is to set one up. Before going to Overture, MSN was getting advertising from LookSmart, an advertising network that does not own any websites that compete with Microsoft properties in any big way. Even before it had lost its largest advertising outlet, LookSmart was widely seen as a subpar second-tier engine, in a category with FindWhat or even Kanoodle. The fact that LookSmart had seemingly squandered a chance to make inroads into an online advertising market dominated by two big players cast a lot of doubt on whether there would ever be a serious challenger to Google Adwords and Overture.
What Microsoft’s new advertising network means for the future Will the new MSN advertising network succeed where so many have failed? Or will it become a bloated, relatively uncompetitive product only supported by Microsoft’s vast bulk? (Not that Bill Gates has ever fathered such a bastard child.)
There’s a very good reason to believe that the new advertising program bears the seeds of its own destruction, thanks to a typically Microsoftian act of overreaching and obliviousness to public opinion. That bad seed is the same bad seed that has spoiled the fruits of so many internet marketing labors: behavioral and demographic targeting, which always seems to disagree with some people’s stomachs, no matter how delicately it is arranged in the bowl. (Editor’s note: too extended a metaphor? Well, website copywriters have egos, too, you know, just like the rest of the web dev. community. At least you didn’t have to sit through five minutes of flash animation to read this.)
Next: MSN PPC Advertising to Incorporate Demographic & Behavioral Targeting: Killer App. or Achilles Heel?
Microsoft’s press release announcing the new MSN advertising program is also worth reading if you’re that into this.
______________________________________________________ Joel Walsh is the head writer at UpMarket, internet marketing services, online copywriting services, & website content provider focusing on small and medium-sized businesses and those who serve them. Website: www.upmarketcontent.com
Improve your Website Ranking
* Define clear and measurable goals for the site and take benchmark measurements
* Keyword research - generate a glossary of keyword phrases that addresses both prospect needs and the content youre publishing.
* Content creation plan - Think of it as an editorial calendar for your web site. You must PLAN on creating keyword sensitive content on an ongoing basis that adds to the user experience
* Keyword mapping - Using a spreadsheet, map keywords to the page or category. Focus is important, 1-2 phrases per page
* Keyword phrase order - Does the keyword order in the page match order in the query? Anticipate queries and match the word order: luxury hotels Chicago vs Chicago luxury hotels
* Keywords and the buying cycle. Consider the content and where it fits within the buying cycle: Research, Consideration, Evaluation, Purchase
* Keyword prominence (how early in the page content or title/meta description tag) - Guide: most important phrases high and to left
* Write to inform and convert as your priority, not to rank. Title tags and meta description tags should be written with keywords in mind, but the focus must be on motivating the reader to click through or to perform some other desired action
* Keyword in alt text of images, particularly of images that link to another web page. Keywords should be relevant to the page being linked to
* Filenames containing keywords are useful, but do not change your entire site URL structure if youve already published another URL syntax
* Use hyphens in file names, not underscores
* HTML site maps listing links to all pages or top level categories on the site are still a good idea
* Google Webmaster Central and Yahoo Site Explorer accounts can provide useful crawling and link information/resources
* For bloated pages, try to place JavaScript and CSS data in an external file to speed page load and to move content up in the document
* Implement and review web stats for trends, visitor behavior, content performance, referring traffic and optimization enhancement opportunities: Google Analytics, WebTrends, ClickTracks, Index Tools, HitsLink Enterprise
About Links:
* Anchor text of interlinking site pages should include relevant keywords, not click here
* Are all internal and external links valid? - Validate all links to all pages on the site
* Employ a tree-like/organization chart linking structure with a minimal number of clicks to any particular page
* Intra-site linking - Use appropriate links between lower-level pages. cluster links between sub categories
* Linking out to external sites - Only link out to relevant, information rich sites. Do not link to sites that do not add value to the visitor experience
* Avoid exchanging links for the sake of improving rankings
* Ensure link stability over time - Avoid Link Churn, i.e. changing outgoing links often
Linking tactics:
* Employ a linking program to acquire incoming links from relevant web sites by researching back links to high ranking competitor web sites
* Contribute articles using keywords in titles to industry publications - not article directories
* Engage in blogger PR and online media relations with relevant industry web sites
* Submit keyword optimized press releases to search engine friendly wire services such as prweb.com, prnewswire.com, marketwire.com or pr.com
* Submit the site to major directories - Yahoo directory, BOTW.org, DMOZ, Business.com
* Leverage social networks and micro-blogging to promote linkable content
* Diversify your link building tactics
A few things to avoid:
* Dont block your entire site from search engine spiders with a robots.txt during development and then forget to allow after publishing (believe me, it happens more often than you think)
* Avoid all Flash, all Ajax, iFrames or anything that makes it difficult for a search engine to find and understand site content
* Avoid more than 100 total links going out on any given page. Site maps can be broken up
* Avoid JavaScript for navigation links. Use CSS for rollover or foldout menus instead
* Avoid temporary (302) URL redirects. Use permanent redirects (301)
* Avoid dynamic URLs with session ids, or URLs with more than three parameters and approximately 10 or less characters per variable
* Avoid buying links from networks of blogs or sites of unrelated content. While we dont have any particular issue with the idea of buying links as advertising, at TopRank, we prefer to earn links for the most long term value and lowest cost per acquisition
This list is about a third of the checklist Ive recently revised for our internal use on text-based SEO projects, but should offer small web site owners ample insight into the variety of considerations with fundamental site optimization and link building. Interestingly enough, while things are constantly changing in the world of SEO, some things stay the same as youll see in this 2002 post from Brett Tabke, Successful Site in 12 Months with Google Alone.
A deep historical knowledge base combined with active engagement, testing, learning and analysis is what keeps web marketers savvy in the ways of SEO and depending on internal resources, its also why some companies are better off outsourcing SEO than handling it 100% their own.
Using PR and Your Media Niche to Make Your Business a Success
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. Although advertising constantly may not be the most cost effective way to achieve your goals. When it comes to public relations though, most people who are new at the game believe they can write a press release, send it to a radio or TV station or local newspaper, then just sit back and wait for the calls. Then, when the phone doesn’t ring, they might make a follow-up phone call or two to the newsroom!only to learn that no one’s even glanced at their release! Marsha Friedman, CEO of EMSI, a national public relations firm says, “Taking a passive approach with the media will not get you many positive results.”
So what’s your first ‘media marketing’ step? Simple. You need to find the media ‘niche’ that best suits your message. When it comes to effective PR, Marsha Friedman says, “Take a look at your message and see if it can be tied to the news. Is it timely?” Is it a topic I can have a long conversation about? Is there a financial income I’m targeting? “These answers will point you to the correct medium”, adds Friedman. First Up? Television. All newscasts talk to their viewers through visuals. It’s all visual. Producers are searching for topics that can be communicated to the audience in a visual and entertaining way, while being informative at the same time. “If you don’t think your message can be visual, think again”, says Marsha Friedman. “We once had a life insurance agency that wanted us to arrange local and national TV appearances for their CEO. The segment pitch we prepared was an interview about the importance of life insurance and why it’s vital for women to protect themselves for the future.”
Friedman continues, “That probably sounds to you like a visual sleeping pill, right? What we did to make the segment really terrific is that we told our client to create large, colorful graphs in order to really create a compelling and visual story. It wound up being a very successful interview for the media as well as our client.” All newscasts are directed to a specific demographic. For instance , early morning news shows are usually watched by working adults and families getting ready for school. 12:00pm shows are aimed for stay at home moms and retired individuals. Late night news is usually targeted for younger business people. Now, how about talk radio. Talk radio talk to their audience through words and not through pictures. Marsha Friedman says, “It’s conversational, so you need to have a message that lends itself to a conversation. What’s more, many radio shows love local angles. Is there a ‘community angle in your message? A similarity held by TV and talk radio is that each show is targeted to a specific demographic. With news, weather sports and traffic, talk show hosts don’t have time for 30-minute interviews. Midday shows, really cover an array of topics across the board as now many people tune in at their office. Today, you’ll find lots of business shows airing during the work hours. After work is the second ‘drive time’ of the day. “Listeners are more relaxed then, and it’s more conducive to a longer interview”, adds Friedman. And don’t discount those overnight shows. Think no one’s listening? You’d be mistaken. Evening and overnight interviews reach a broad audience of listeners, including 2nd and 3rd shift workers, public service employees, truckers and many people who work overnight. Getting Yourself in Print. Magazines and newspapers resemble radio and TV in that they’re looking for the newsworthy, the entertaining, the informative as well. They are also similar to television at times as they like to have visuals every once in awhile.
Marsha Friedman says, “If you have a story about a gourmet food product, make sure to include a delectable dish photo.” If you believe your story can really be supported with a photograph, graph or other related visual, then have one at the ready when pitching your story to newspapers and magazines. If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .
Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook “How to Be a Great Talk Radio Guest” visit http://www.emsincorporated.com.
Why links are important in sites?
In the current trend, link popularity and link quality become most important factor of every search engine’s ranking algorithms. If your site doesn’t have links, your site can’t rank well for competitive keywords.
Because of that, link building process needs to be given high priority. Since link building is long-time process, the sooner you start is the better. Probably, you have to start your link building campaign from first day your site is up.
Link building can cost big money, but you can save a lot of your money, if you invest your time and effectively use free resources that available the net.
Here are few of them which can be useful for every link building campaign.
Forums signature Find out and participate the forums which have same niche as your site. Leave your links in forums signature. This is easiest way how to get free links to your site.
Blog comment just finds out some blogs which have content relevant to your site. Make blog comments and put links to your site in them, make sure your comment is genuine and not spam.
Free web directories: There are thousands of free web directories you can submit your link to. Do directory submission slowly and continuously. This is an important long term work and solution for any site.
Free article directories: Write quality articles which have some interesting and useful information, and submit them to free article directories. Article directories allow you to put link back to your site. Good article can bring free traffic and free relevant links to your site.
Press Releases: Write press releases about your site and submit them to press release distribution services.
Social Networking and Social Book marking: Social networking sites are very useful these days to not only get links but also huge traffic. Participating in social group / networking sites are a great way to have links and traffic. In social book marking system, users store lists of Internet resources, which they find useful. These lists are accessible to the public for their views and comments. This became a great seo technique and can bring quality links and traffic.
Link Exchange: Find out the sites that have content relevant to your sites. Send your link exchange request to the owners. By this way, you can get a lot of reciprocal links. Of course, reciprocal links can be devalued by modern search engines, but link is a link and it’s always better than having no link.
Link Programs: There are some good link programs in which you help others to get them link and other help you. Avoid participating in link spamming programs.
These are good, free resources for your link building campaign. Unfortunately, they can take a lot of your time. Make sure to choose appropriate software tools for them.
Think of link building as a long-term investment in your site. Put in a little time now to improve your link popularity today to insure a good ranking in the search engine result pages (SERPs). For more useful tips & hints, please browse for more information at our website:- www.offline-promotion.com www.seo.reprintarticlesite.com
How To Get Indexed In Google Search Fast Without Submitting To Google
Most new websites think that the only way to get indexed into Google search or any search engine is to submit there website.
Once a webmaster goes and submits there website into search engines their site normally will be placed on hold. Google calls this the Sand Box affect. This can take months before your website shows in search index.
Do you have months to wait and see if your website shows in Search Engines?
If your answer is no than I have a 4 step easy process that will get your website into Google Search index in some times less than a week and you never submit it to Google.
Read on to find out how.
1) The first thing you want to do is forget about submitting your site directly to the big engines like Google, MSN, Yahoo. This is the old, slow way. 2) Now the next thing you want to do is look online for free online directories and websites to submit your site to. Just type Free Search Engine Friendly Directory List into your favorite search engine. This should give you a good number of websites to start with. 3) Once you have found a list of free directories you can start submitting or suggesting your website. Be sure to place your website into the proper related categories. Try to look for directories that have a page rank of at least 2 to 3 to submit to first. They hold a bit more weight with Google Search than a 0 to 1 page rank sites. 4) Be sure to use a text link with your keyword phrases when submitting rather than just your URL. This will help search engines determine what keywords to index your website under.
Thats it. It is that simple. Google Search and other search engines will find your website link while crawling websites and directories already indexed. Search engines look at this a vote for your site. Because most directories are human edited and if your link has been approved, engines like Google Search realize that your website must have some value.
Note: Not all directories will approve your site submission so you want to continue to find new link possibilities as this is also an excellent way to build link popularity.
Search Engines are always looking to supply new, fresh valued content websites to their update index, increasing the quality of their query results.
There are other things you can do to create links to your website like forum marketing, article submission and press releases but submitting your website to directories works just as well and free directories are all over the net.
How To Get Indexed In Google Search Fast Without Submitting To Google
Submission to Google Search can get your website sent to the sand box for months.
Most new websites think that the only way to get indexed into Google search or any search engine is to submit there website.
Once a webmaster goes and submits there website into search engines their site normally will be placed on hold. Google calls this the Sand Box affect. This can take months before your website shows in search index.
Do you have months to wait and see if your website shows in Search Engines?
If your answer is no than I have a 4 step easy process that will get your website into Google Search index in some times less than a week and you never submit it to Google.
Read on to find out how.
1) The first thing you want to do is forget about submitting your site directly to the big engines like Google, MSN, Yahoo. This is the old, slow way. 2) Now the next thing you want to do is look online for free online directories and websites to submit your site to. Just type Free Search Engine Friendly Directory List into your favorite search engine. This should give you a good number of websites to start with. 3) Once you have found a list of free directories you can start submitting or suggesting your website. Be sure to place your website into the proper related categories. Try to look for directories that have a page rank of at least 2 to 3 to submit to first. They hold a bit more weight with Google Search than a 0 to 1 page rank sites. 4) Be sure to use a text link with your keyword phrases when submitting rather than just your URL. This will help search engines determine what keywords to index your website under.
Thats it. It is that simple. Google Search and other search engines will find your website link while crawling websites and directories already indexed. Search engines look at this a vote for your site. Because most directories are human edited and if your link has been approved, engines like Google Search realize that your website must have some value.
Note: Not all directories will approve your site submission so you want to continue to find new link possibilities as this is also an excellent way to build link popularity.
Search Engines are always looking to supply new, fresh valued content websites to their update index, increasing the quality of their query results.
There are other things you can do to create links to your website like forum marketing, article submission and press releases but submitting your website to directories works just as well and free directories are all over the net.
This article was written by Wayne Hagerty certified Search Engine Internet Marketing professional with years of SEO experience. Discover how to increase traffic to your website. FREE Internet marketing news, and more. Succeed online, visit us today at: http://www.pixseo.com
The Top SEO Rules According to Google
Often, when we speak to new clients, we?re asked for Search Engine placement guarantees. We have to explain to them that Search Engine Optimization is about working smarter with the Search Engines and not by just adding keywords and submitting your site to every Search Engine and directory possible.
This article is for website owners who want to separate the hype from the basics. This article is written from years of experience working with (against?)the Google PageRank algorithm ? what I?ve found works and what just wastes a lot of time and effort.
Rule 1: Relevant Inbound Links.
If you?re going to rank highly with Google, you can?t have enough relevant, quality inbound links. I know, you?ve heard it before, but now it has a lot more to do with HOW you obtain inbound links. The links you acquire from other sites are the paths to your website for search engine crawlers and visitors alike. Links that are relevant to your website, and have a high Page Rank themselves, increase your website?s value with Google and links from weak sites detract from that value and credibility.
Be selective in reciprocal linking. Both reciprocal and one way links can work, if you are prudent in selecting the links. Be sure to submit your website to the relevant sections in the major directories.
The best approach is to build a ?link baiting? website that attracts links due to the current, interesting information you provide. Active Blogs, Press Releases, and submitting articles to eZines ? these all help to attract quality, inbound links to your website.
Rule 2: Know Your Competition.
“Rank” is the relative position of a website in the Search Engines? natural results. How competitive is the keyword or search term you?re trying to rank highly for? If there?s little competition, anyone can get you 1st page search results. It?s the competitive search terms that draw large amounts of traffic that are difficult to rank for.
How well you do in the search engine results is a function of how much hard work you?ve done in relation to your competition and the keywords and search terms that you?re most likely to rank highly for - AND that get enough traffic to satisfy your business model.
Analyze your competition’s keywords, links, keyword density, and design - but be sure to never plagiarize ? don?t copy your competition, improve upon it!
Rule 3: Ranking Highly with the Right Keywords.
Ask yourself what keywords and search terms your ?most likely customers? will use on the major Search Engines. Many businesses make the mistake of simply attempting to increase traffic to their site rather than making their primary goal to attract internet visitors that provide the highest ?clickthrough? or purchase rates. You can have 10,000 visitors per day, but if they don?t buy or ?clickthrough? they?re just a statistic. High ranking for the right keywords (keywords used by your target audience) is imperative. Make sure the keywords you choose are attracting the best audience possible ? based on your business model, of course.
Rule 4: Use a Search Engine Friendly Website Design.
A search and visitor friendly design is a must for any successful website. Your website should be compelling enough to encourage repeat visits by potential customers and Search Engine crawlers as well. Use search engine friendly website addresses (URLs) and avoid long URLs with dynamic, query strings.
Rule 5: Select Keywords Carefully.
You must research your keywords before targeting. There are tools that give you a good idea of a keyword’s search potential for example. It is important to know the number of searches for specific keywords in the last month, last 6 months and last year. You should also determine the number of web pages that are targeting the keyword or search term.
Start slowly. To determine the keywords with the best ROI, begin with campaigns that focus on keywords with moderate competition, but a high number of searches.
Also, make sure you have your best keywords embedded throughout your text on each web page. Don?t overdo it, but try to use them often throughout your text in a natural way.
Rule 6: Write Compelling Content.
This is pretty obvious ? I mean as opposed to writing weak content. Even if your website site is technically sound for the search engine crawlers, it will not succeed unless you also fill your web pages with focused, relevant, and compelling content. Interesting content brings repeat visitors and increases the chance of conversion. Good, sound content holds the reader?s attention and appeals to your target audience. Your web pages should have your desired action embedded in the content that is the focus of the site. You should add new text or change content regularly. It?s important to keep the website fresh, with current information and news.
Rule 7: Write Relevant and Original Content.
Website content is like a business. Just as your business card markets your services, website content tells search engines the relevance and context of each web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but to include everything that is relevant.
Rule 8: There are No Guarantees.
Google alone control its indexing and ranking algorithm. Don?t try to trick Google using ?link farms? or other useless services. The only way to improve your search engine rank with Google is to play by their rules. And their rules are pretty simple: establish relevant inbound links and focus your website content on the services you provide. Web content has to be written so that it?s compelling for website visitors and for Search Engine crawlers as well.
Don?t fall for the ?1st Page Rankings on Google in 10 days? offers. The just use Adwords, PPC, or SEO for obscure search terms no one uses.
With Google, there really are no short cuts. Top ranking in natural listings with Google will take time ? depending upon the competitiveness of the search term, of course. Hard work is imperative especially in developing the content of your website and the inbound links required to earn top rankings with Google.
Rule 9: Consult the Experts.
If you have the competence, there are two ways to learn - learning by trial and error or learning from others’ experience. If you have the time and can wait for the online dollars, it?s possible to do it yourself. If you want to get started now, save time and money - consult the experts.
by Scott Porter for MarketBuilders
www.MarketBuilders.TV
SEO - A key for successful Internet marketing
The wide web world certainly has enough space to accommodate n number of websites and is a great way for companies to reach their target audience all over the world. It seems to be a dream to think of the soaring profits that a website can make available to you. If this is what you think you are surely heading for a big trouble. Wake up before it is too late! Merely online presence over the Internet doesnt in any way assure a boost to your business as there are innumerable websites that have been listed on the web amongst yours to target the same customer base.
Internet marketing is therefore the key to get noticed and trap the right customers. Internet users, when they enter a keyword in the search engines i.e Google, MSN or any other, are provided with a list of websites that matches the searched keyword. This arrangement of listed websites in the order of preference is done by way of search engine optimization, which is tool employed by web crawlers to make it easy for the users to search what they have been looking for. This also suggests that though there are umpteen choices of website available to the Internet users, still the websites that are listed by web crawlers in top ten rankings of the search engine are the ones that attract most attention of users and thereby drive most relevant traffic.
So, the solution to a successful Internet marketing or online website lies in making the website search engine optimized. There are many SEO companies that can be approached for the same. However, webmasters must keep it in mind that SEO is a viscious circle and must be complied to continuously for better SEO rankings in future and also to maintain that ranking. Also, it requires a lot of patience to notice results for SEO service as it takes months of efforts on the part of SEO professionals for a website to be listed among the top ten rankings of the search engines.
Nonetheless, there are black hat techniques as well that can be employed for a quick higher SEO listing, but these are unethical SEO techniques that are not appreciated by any of the search engines. As soon as these black hat techniques are discovered by search engines, the website is immediately banned from the search engine listings forever. Linking farms and spammed websites are some of the black hat techniques that are commonly employed by people. Webmasters should stay cautious of such unusual claims offering quick higher ranking of the website.
Genuine SEO techniques takes a few months to show results and employ white hat SEO techniques for higher SEO rankings such as link popularity, article submission, press releases or blog updates, keyword-rich, updated and original content for the website and many more. Following these SEO techniques, your website is sure to make sky-rocketing profits in future. There is no way in which an online business can flourish without adhering to these SEO techniques.
Author Bio: Denver Internet Marketing Agency Fruition specializes in offering pioneering professional ecommerce services, search engine marketing, SEM services, SEO services, Denver Colorado search marketing, and conversion optimization.
Article Marketing For You
Article marketing takes time. You have to write the articles. Then find and broadcast your articles to relevant sites!
Is it worth the investment in time, energy and money?
Ask these questions to find out…
My Top 10 Questions to Discovering If Article Marketing Is For You
1. Do you want to grow your business?
Articles will contribute to your bottom line. One of my articles made over $10,000 in a two-month period.
2. Do you want more prospects and leads?
Your prospects are looking online for information that can help them. When you write an information-based article, you will attract prospects who can become customers for life.
3. Are you looking to stand out from your competitors?
When editors print your articles, you are getting their implied endorsement.. Top, targeted, high trafficked websites like About.com don’t print just anything. So when they chose your material, you are judged at a higher level.
4. Do you want to build your brand?
Then article marketing is for you.
When you write articles and have them printed on dozens of sites, people will start to recognize your name. The more you do this, the more branding power you get. Eventually, you will be seen as an expert. Don’t be surprised to hear prospects call you and say “I see you everywhere!”
5. Do you want maximum online publicity so you get your name out to your targeted audiences?
If you’ve ever wondered why your competitor’s article was printed when you are a bigger expert than she is, the answer is simple. She wrote the article and you did not! So, she’s getting in front of your audience, and getting your customers!
6. Do you want to improve your search engine rankings?
Article marketing will help you by offering links from credible sites back to your site. The bigger and better the site, the more clout the link has. And the more high quality links you have, the higher you climb in search engine rankings. So shoot for the moon!
7. Do you want to build your list of newsletter subscribers and blog readers?
Then write articles. People will see how smart you are and will want to read your material on a regular basis. This way, you can promote to them over and over again.
By writing articles and getting them published on sites like About.com Home Business, Marketing Profs and many more, we built our list of loyal subscribers. When we were ready to launch our A to Z Article System at broadcastyourarticles.com , we were able to sell to our list and score thousands of dollars in eBook sales in just one week!
8. Do you have a white paper or special report that can help you promote your company and sell more services and products?
Then writing articles will help you get the word out. Write an article that highlights two or three top findings from your report. People will click through to your website to learn how they can read the rest of the report. After all, articles are only 750 words long. Your report can be as long and detailed as you want. Your report can also include sales information so readers can take the path to become customers
9. Do you have info products like home study courses, teleseminars or e-books?
You can take the most important points and write an article that promotes your products. That’s a great way to get people to visit your site to look for more information and create a relationship with you. Be careful that you do not write a press release and pass it off as an article. Web sites do not print press releases. So don’t waste your time.
10. Do you want to differentiate yourself from your competition?
Do your prospects have pre-conceptions that every company in your niche is the same? Do they think if they’ve seen one product, they’ve seen them all? Or, do you constantly have to explain your pricing?
Then write articles that differentiate your company, your products and your services from the competition. For an example, check out my special report: “How to Choose an Article Submission Service” at IWantMoreProspects.com/10questions. For more useful tips & hints, please browse for more information at our website:-
http://www.instant-marketing-magic.com http://www.articlemarketing.reprintarticle.com Notice in my special report, how every question we tell our prospects to ask is something we include in our article submission service that no one else does. Now, we differentiated ourselves from every other article submission company. Now, you can tell that not all article marketing services are the same.
Search Engine Marriage Yahoo! Weds! Overture!
Search Engine Marriages and Scandal in a Summer of Love by Mike Banks Valentine copyright 2003
At a party held in a novel conference call of celebrating financial analysts Yahoo announced July 14 that they’ve proposed to Overture!
http://searchengineoptimism.com/Yahoo_acquire_Overture.html
This latest announcement came just after Overture wed both Altavista and Fast/AllTheWeb and not long after Yahoo announced their marriage to Inktomi. What a racy family!
More romance and courtship is detailed in another story.
http://searchengineoptimism.com/searchquake.html
PPC advertisers recieved a press release from Overture by email on Monday outlining the proposal and setting the marriage date (subject to SEC blessings and counsel 
So let’s hear of our happy couple, er family, um group.
The Groom,
Yahoo, born in 1994, married Inktomi (born in 1996), in 2002. Nobody is talking about what happened to the recent bride, it may be that she’ll be part of an expanding harem Yahoo keeps. Other marriages have included GeoCities, eGroups, HotJobs and WebRing and they all remain a part of the Yahoo (ahem!) family.
http://searchengineoptimism.com/Yahoo_acquires_inktomi.html
The Bride,
Overture was born in `98 (as GoTo). Altavista, born in 1995. Overture married both AltaVista and AlltheWeb (born in 1997) in early 2003. Yahoo will officially wed Overture by about the fall of 2003 (Sigh, I love Autumn weddings). I’m not sure who is related to whom in this group, but they seem very happy as typical American inbred corporate families go.
The romantic moment made me all misty eyed and had me reminiscing of other sweet courtships and marriages of search engines through the last eight years or so. I got out my diary and reviewed those other cherished moments.
Infoseek, born in 1995 married go.com, killed by Disney in 2001. DirectHit, born in 1998 married AskJeeves in 2000, died 2002. WebCrawler, born in early 1994, married AOL in 1995, had affair with Excite winter of 1996. The WebCrawler spider withered in 2001, is now a lonely metasearch engine. Magellan, born in 1995 married Excite in 1996, died in 2001. Snap, born in 1997, later married NBC and took the married name of NBCi, died in 2001.
Hmmmm. I guess those weren’t such happy moments, but wait, not all of them met untimely death. Excite, born in 1995, married Magellan and adopted doomed WebCrawler in 1996, married @Home. Excite stopped crawling in December 2001, but still sits by the window and dreams of happier days out traveling the wild web.
Info above chronicled at http://www.searchenginewatch.com/sereport/article.php/217524 1
AskJeeves, born in 1998 married Teoma (born in 2000) in 2001. Lycos, born in 1994, married HotBot in October 1998. Then in the first openly polygamous marriage, Lycos and Terra Networks married in October 2000 to become Terra Lycos. HotBot became depressed and started seeing other men, stringing her keyword phrases among four suitors. Google, FAST, Teoma and Inktomi.
LookSmart, born in October 1996 and Wisenut, born in 2001 married in April 2002. They live a quiet life in seclusion, with LookSmart providing some search results to MSN and wavering between a career as a search engine and PPC search provider. Looksmart has a baby crawler called Grub that is pawned off on babysitters constantly crawling the web from donated computers while LS is off seeking pay-per-click in hopes of making it big one day.
http://searchengineoptimism.com/looksmart_crawl_grubby.html
Netscape was born in 1994. Open Directory was born in 1998. AOL NetFind was born in 1997. Netscape married the Open Directory in November of 1998. AOL married Netscape in December 1998. Many found this openly polygamous relation- ship just scandalous! Then when AOL married Time-Warner things turned sour for the whole mixed up group and they are still struggling to unite the odd family. Divorce and ruin are rumored. Netscape (the browser) was severely brain damaged in an accident that nobody will talk about outside the family.
So all of this marriage talk has eyes turning to the only confirmed bachelor of the search world, MSN search. Rumors have circulated for years about potential suitors, but MSN assiduously avoids courtship and has always outsourced search technology, and is currently powered by LookSmart and Inktomi.
In June the rumors stopped as MSN announced a major decision to stay single with a new initiative to build it’s own search technology. MSNBOT has started crawling the web all by itself. They don’t like to talk about the lackluster love life and will only say . . .
“MSNBOT is not currently indexing for the MSN Search Engine, so your site may or may not show up in MSN Search results today. Although we have not set a date, it is our intention to eventually integrate the crawled contents into MSN Search results.”
http://www.msnsearch.com/msnbot.htm
Lisa Gurry, a group product manager with MSN, said in an article at SearchEngineWatch, “We view it as a three horse race between ourselves, Yahoo and Google, with Google in the lead.”
http://searchenginewatch.com/sereport/article.php/2230291
Poor lonely MSN has no romance, would rather bet the ponies. Well if it is a horse race, Yahoo may gain on leader Google if they are able to integrate their Inktomi and Overture (and by extension, Altavista and Fast/AllTheWeb) purchases into relevant search results that searchers trust. But all of the Jockeys on those horses will be whipping their charges toward the finish line with an eye to the winning purse. Mixed metaphors aside, the search engine soap opera heats up our next burning episode of “As the World (Wide Web) Turns!”
This article may be freely reproduced if the following information is left intact. Make links live if used online and notify author of intent to publish at: mailto:published@website101.com
———————————————————— Mike Banks Valentine is a Search Engine Optimization specialist practicing ethical small business SEO http://SEOptimism.com/ ————————————————————
Website Promotion Help Guide to Highly Increase Website Traffic
Hot tips for aggressive website promotion help and stampede traffic building through various Internet marketing strategies. Web promotion and web site traffic strategies.
If you are an Internet Marketer, or a business that owns a website, then knowing how to promote your website or product online is crucial for web success. Knowing how to promote your website, build traffic and increase sales can make or break you in the online world. So how does one bring visitors to a website and increase sales? Below are website promotion and traffic building tips to shake things up on the web:
1. First and foremost, write articles to help promote your website. Article marketing is quite possibly the #1 way for bringing a targeted audience to your website. Article marketing also provides a strong SEO “Search Engine Optimization” benefit to your website that you are trying to promote. Put article marketing 1st on your list of promotional tactics. Submit your articles all over the web to various article websites.
2. Write press releases about your websites or products. Press releases are great because you are allowed to use promotional language throughout the body of the text. Again, you should always promote your press releases to as many websites as possible. The idea is to saturate the web with your information so visitors searching the web will find YOU! They also benefit you in terms of SEO as well.
3. Start a blog! Blogs are great way to share a product or a website with the world. Blogs gain ranking very quickly and are a great place to submit your articles and press releases too as well. Blogs should be updated daily or weekly and must be kept current to work well.
4. Make sure you use anchor text when at all possible using the keywords you want to rank for. Using anchor text will provide an SEO benefit and will let the search engines like Google, Yahoo or MSN know what your website is about.
5. When using anchor text, your article titles or anything else, make sure it is in a topic you can compete in. Instead of competing in terms like “Internet Marketing”, compete in terms like “internet marketing website promotion software” These are called long-tail phrases that increase your chance in ranking well with the search engines. You will then become a bigger fish in a small pond… it’s all about Niche Marketing right?
6. Read e-books, reports and any information you can find about search engine optimization, traffic building tips, website promotion help and guides and any other type of information that can help you promote better. New methods of website promotion are always becoming available.
7. Supplement your “organic” promotion with some “paid” promotion like pay-per-click advertising. Google Adwords and Yahoo Search Marketing are great ways to gain an additional stream of traffic to your website. Want to cut the cost down on your advertising? Promote products and show ads that may counter-act the cost of advertising.
These are 7 great ways to highly increasing your website traffic. Now the trick is to learn how to use these methods to in a manner which is most effective. Below are some great and free resources to get the most out of your website promotion. By learning, growing and staying on top of what is working, you can get the most out of your website promotion efforts.
For a FREE Website Promotion Help Guide and free e-books and tools visit www.Inferno-Marketing.com - For a great Article Marketing Guide visit ProfitFromArticles.com
Gabe Killian is a web promoter for Portland Web Visibility for a number of business in the Portland Oregon area. His stregnths reside in affiliate marketing and seo. For more information visit Gabe-Killian.com