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AFFILIATES & INTERNET MARKETING

admin — Tue, 06 Jan 2009 19:30:15 +0000

The ease and widespread use of Internet has attracted entrepreneurs with fewer resources to look at this field as a source to fulfill their dreams of becoming global market handlers. Affiliate programs in Internet Marketing have come in as a handy tool for such people. But what exactly is affiliate marketing. A person has a small Internet Marketing site and has his own dedicated Internet Marketing community of shoppers. However, he might in need of some help in case of demands, which he cant cater to. But if he has an affiliate in Internet Marketing he can always give referrals and earn his share from such referrals.
Be assured as much as you would like your Internet Marketing to succeed so does your affiliate and would help you all they way. Your success would eventually be his success too. More you succeed more referrals he would get and he too would be earning a fair share along with your booming market.
There are many affiliate programs and you can join in multiple programs depending on the requirements and size of your Internet Marketing community. There are a few affiliates that do charge you for joining them but then its beneficial because you get paid automatically for referrals. Also you learn a lot about targeting Internet Marketing at the desired customers from their online training programs.
But be watchful when you join these affiliate programs for your Internet Marketing. There are many who can dupe you. Be careful and research about the program you plan to join. Try to ensure that you get paid highest and regularly as well as the ones, which suit you and your community needs the best.
Affiliate program in Internet Marketing is a really winning situation for both the parties. Referrals to each other benefit in rapid expansion of the Internet Marketing business and also keep your community happy because they are sure of the supply by you.

Target Market When you Work From Home in your Home Based Business

marketing 5 — Tue, 06 Jan 2009 17:30:14 +0000

I would spend seventy-five dollars any day to make four hundred dollars, so that is not bad. But if you can do better when you work from home, why not do better. I am not saying do not accept that at that time, but why not tweak things a little better, test, test, test and make more money. So that’s not bad, it’s seventy-five dollars, we got four hundred dollars, that’s three hundred and twenty-five dollars profit in our pocket, not including the way I teach you to put some advertising dollars back, because you don’t want to rob yourself.

Now, I’m going to use one out of every three clicks on op-in, I’m going to use the same thing, twenty-five cents per click, so basically out of a hundred clicks, I’m going to get thirty-three op-ins. Now, why don’t you back up for a second and look at what we just talked about before this. My conversion is one op-in out of every three clicks, thirty-three op-ins. Again, I’m going to have the same sales process you have, the same follow up and everything that converts one out of every twenty people to a sale, one out of every twenty op-ins. At this point I’ve spent twenty-five dollars, thirty-three op-ins.

I have already made one sale, remember, we make one sale out of every twenty op-ins, that is according to our sales, according to what we have been doing. So I’ve already made one sale, four hundred dollars and we have spent twenty-five bucks and are well on my way to my second sale, because I already have thirteen op-ins more than twenty, I have got thirty-three. So I’ve already made four hundred dollars, got three seventy-five in my pocket faster than that other person that’s basically making a sale out of every three hundred clicks, I make one sale out of every hundred clicks and I get thirty-three op-ins.

So you can see the difference, to me, and to some people it might not be worthwhile. Some people are happy, okay I’ve spent seventy-five dollars and I’m making a sale for every seventy-five dollars I spend, I’d be happy with that, but I like to take things a little further. I like to put more money in my pocket, more op-ins, more bang for the buck. And once you get to that point of getting that ratio you just let it go. If the op-ins start to slow down a little bit, adjust your ad a little bit to get about the same ratio, to get one out of every three clicks to get an op-in. But as you can see, when you work from home as a business it’s more profitable.

Now back to keywords. The number one target market in this industry, just like anything else, remember I was talking about mortgages and the mortgage industry, if they could get people in the target market, they would do great. Here, it’s the same thing, who is your target market. The number one target market is other people in this industry. Why? Because they’ve already been pre-sold, if they have been in this industry they have bought a product in this industry, they have bought a course, they have been in an opportunity or something of the sort, they have been pre-sold in this industry an they want to work from home.

You don’t have to sell them about the home based business industry, they have already been in it. Why spend time, you know, if you are marketing toward keywords like make money online, get my home based business, marketing online or things of that sort, usually the people that are looking up under those keywords in the search engines, or any other advertising that you are doing to target market that keyword, usually they have not been in this industry. So in your sales process you first have to convince them that they need to join this type of industry, this type of thing to get their own home based business. Whereas me, if I am targeting where I am target marketing, the people in this industry, I don’t have to convince them of that, that part of the sales process is done before I have even got them to op-in to my page. It brings up your sales conversion rate.

Now you can see why if you do get into that target market right there that is too general, you might have some success, but you will not have as much success as you do as with very targeted marketing. So you need to target people in this industry. I hear this all the time, George, is it going to become saturated? No. There are millions and millions of people in the world, and the 1 ups, 2 ups, cash programs, courses in this industry, products in this industry, systems in this industry, marketing systems, sales centers, mlm programs in this industry, there are millions and millions of people across the world, so it’ll never be saturated.

What You Should Know - Before Joining an Online Business System

admin — Tue, 06 Jan 2009 15:30:13 +0000

Finding a legit way to make money online can be a frustrating process. With the tens of thousands of scams out there today, it is normal for one to be skeptical when encountering online money making opportunities. Here we will go over a few things to look for and lookout for when searching for legit internet business opportunities.
First, if it seems too good to be true, it probably is. Sorry if I just burst your bubble, but its all too easy to fall victim to promises of becoming a millionaire by next week. If you are desperate like most of us who want to be our own boss youve probably been scammed before. In addition to that, you probably earned zero dollars from these programs. Not even the gurus that have a certain money making system mastered, makes $2,000 a day straight away. It takes knowledge of what works and what doesnt work, persistence, patience, time, and in most cases money.
Next, make sure the program offers a risk free money back guarantee. Dont go spending your money on a program that doesnt pay you back if you arent satisfied. This is a great way to separate legit online money making programs from the scammers. It also gives credibility to the program. If the creator of the program is confident in his system and you can really make money from it, they will have no problem offering you a refund.
Third, good customer support is important. Check the customer support section of the programs website for contact information and ask a few questions. If you have to wait for an email response, you should receive a reply within 24 to 48 hours. If it takes longer than this, dump that program and move to the next.
Last but not least, search the web for reviews and recommendations. This will help you to decide which programs you should try out. A real person has already tested, tried, and compared several different online money making systems or home based businesses for you, and in turn, recommends only those programs that theyve actually made money with. This will also show you that there is a ridiculously high percentage of home based business or online money making scams out there, and very few are legitimate.
This should give you an idea of some important things to lookout for when you are on the road to making money online. Fairytale promises of getting rich quick are usually major exaggerations made by someone trying to take your money. Do not spend your money unless there is a money back guarantee, so if the program doesnt add up to what it was hyped up to be, you lose nothing. Good customer support is very important in determining what kinds of people you are dealing with. Reviews and recommendations will help you to make a somewhat educated decision when deciding which online money making system you should go with. In your journey to making money online, remember the 3 Peat; when youre persistent and patient youll persevere. I call it that because when you do the first and the second, the third happens, and then just repeat it over and over again. Big money talk.
Kevin Smith has tested, tried, and compared online money making opportunites. Recommeding only the best opportunities that are changing peoples lives everyday. For more information visit http://kevin963.thebizreview.net

Developing Content Sites as Marketing Tools

marketing 5 — Tue, 06 Jan 2009 13:30:13 +0000

Targeted Content Sites

Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.

Think of the time spent surfing the web gathering resources and information. By creating a topic-centric resource compiling information, webmasters are providing a service or value. In many cases that value is simply the compilation of topic-specific information in a single resource. The compilation of this information in itself is the value.

These highly focused content sites can be great supplemental portals that are invaluable as a marketing tool for niche products. Niche portals help define expertise in a specific market segment, not to mention the added benefit of providing valuable topic-specific links. The topic-centric portals also tend to achieve high search placement and will often provide advertisers high quality exposure, allowing webmasters the opportunity to capitalize on their efforts.

What to put in topical portal?

ARTICLES
Many article writers allow webmasters to republish their articles.

Search the large article directories for quality topic-specific articles using keyword searches. The articles contained in these directories often allow publishers to freely reproduce the article’s contents as long as the hyperlinks in the article and article resource box remain intact.

Resource for finding articles for publication:
GoArticles - http://www.goarticles.com

RSS FEEDS
By nature, RSS feeds are designed for syndication. Most RSS feeds can be freely reproduced. Locate topic-specific feeds using keyword or category searches. The contents of the feeds can be used to populate web pages. There are a number of free scripts available that allow webmasters to display the contents of an RSS feed (see http://www.rss-specifications.com/displaying-rss-feeds.htm for instructions on displaying feeds).

Resources for finding RSS feeds for syndication:
RSS Network - http://www.rss-network.com
RSS Locator - http://www.rss-locator.com

LINK DIRECTORY
While this takes a little more time, compiling a collection of niche websites on related topics can significantly enhance the value of a portal. Topic-specific directories and search engines can achieve high search engine rankings with the larger engines like Google and MSN, and can easily be optimized for a collection of search terms. The process can even be automated if you have programming experience.

Sample Link Directory - http://www.investing-partners.com

TOPIC SPECIFIFC FORUM
The most successful forums are those that are highly focused and niche-oriented. Establishing a community of individuals with common interests will result in return visitors. Managing a forum is not overly complex and there are free forum scripts available that will provide the forum structure. Many of the forums have scripts available that will allow for search engines to spider the contents and forum posts. As the content flourishes, the site will increase in value.

Free Forum Scripts: http://www.phpbb.com

More on topic-specific portals or information radars can be found in Robin Good’s book ‘Newsmastering’.
http://www.masternewmedia.org/reports/newsmasterstoolkit/

A site that is focused on a relatively narrow range of goods and services will find that there is less competition. Topic-centric websites that provide a gateway to niche information related to a particular industry, sector, topic or market segment are becoming increasingly valuable and popular. Compiling the resource using free resources will minimize the capital investment. Regardless of whether you are marketing a product, service or advertising, narrowing the topic focus will attract a targeted audience who genuinely are interested in the website topic, allowing you to monetize the portal, and minimize the expense.

About the author:

Sharon Housley manages marketing for FeedForAll http://www.feedforall.comsoftware for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.neta wireless text messaging software company.

The Advantage of Printing Software

marketing 5 — Tue, 06 Jan 2009 11:30:12 +0000

As the world advances in its way of living plus the invention and innovation of different technologies, almost everyone are using various facilities that would enhance their out put and they could get their desired result.
This printing software allocate the users coming from different ages to create and craft all kinds of tickets, greeting cards, business cards and invitation cards using their own artistic talents.For instance with the tickets, it has been available only from various stores and ticket booths for many generations. However, with the latest technology that we have tickets can also be customized that are available with selected areas for a steep amount. But with continuous hard work, dedication and perseverance of the different software companies now, you can already opt for the shape, color, size and other features of your ticket at a haggle basement amount.This printing software includes all the ordinary layouts in addition to other designs that are carefully created that you would have never seen before. Once you downloaded the software you can immediately print your tickets from your very computer. This is very serviceable for special occasion and for cramming print out of tickets needed.One of the best assets of this software that draw-in users is its facility to customize family photos, illustrations, images and decorations. Festivities like wedding, christening, birthday and anniversary are well highlighted with the use of portraits in the cards and other print outs. This software is so easy to use once you downloaded it plus you can even print out up to 10, 000 cards, tickets, invitations and many others in a year. Not to mention that it is so manageable to use with the pop-up toolbar that makes the program simple to use and there are small printable marks appear on the ticket templates in the software. Most of the software publishers endow with websites so, suggestions and tips are available for use. Technical support is also accessible that can handle your questions that you may have. Make sure that you are abreast with the latest printing technology to experience a fun-filled and prolific printing all by yourself.

ABOUT THE AUTHOR
Kristine Llabres is a fresh graduate for the degree of Bachelor of Arts major in English.
Adventure, traveling and extreme experiences are some of her inspirations in writing. A devout reader of classical novels and Marxist books that boost her stand with regards her philosophies in life and a young lady who wants her life to be documented in every single detail of it.

Top Ranking on Google Organic and Paid Search?

admin — Tue, 06 Jan 2009 09:30:12 +0000

The Internet has basically taken over every other marketing venue in terms of spending. The importance of being visible online is crucial to the success of a company, whether brick and mortar or with an exclusively online market.
In the UK last year Internet advertising grew 41.2%. Sixty percent of companies that are spending online right now plan to increase online budgets. Companies are directing more of their budgets online attempting to build their brand and engage end-users.
Being at the top of Google organic search is the top priority for just about every online marketing company that knows what that top placement would mean to a company. The difference between being at position#1 and #11, in many cases, means the difference between a profitable company and a company scraping by.
Of the many ways to spend your advertising dollars/pounds, Google Adwords offers the opportunity for advertisers to be visible to thousands of targeted consumers and be seen in the top of a search for the keyword or keyword phrase the company targets. This works in the same way as if they were buying a half page advertisement in a specific area of the local newspaper (i.e. a perfume ad in the women’s section).
Google Adwords is a paid tool that advertisers can use to bid on terms related to their business, and potentially show up on the first page of results for those keywords. This can be very expensive depending on your market and your competition.
The question is, do you need to pay to be seen if you are already showing in the top ten? The answer is yes you do.
Each search engine uses different sources for things such as paid results, natural results or directory results…and in some cases they even use different sources for their secondary listings.
“So if I’m #1 on Google, why do I need to pay for an additional placement in paid search? Won’t I be paying for traffic that I will probably already get?”
Not necessarily, and we are going to show you and prove why beyond a shadow of a doubt.
Steve Buchanan writes article on many topics including John Deere Lawn Mowers, Honda Generators and Snow Blower

An Overview about writing an ebook

admin — Tue, 06 Jan 2009 07:30:10 +0000

How do you get started writing an E-book, and what are some of the ways to format and publish your book? First, organize your ideas. Write an outline and come up with basic topics. Who is your audience? What is your target market? What format do you want to publish in - do you plan on including illustrations in your E-book? Do you want to write the book and then have an online publisher take care of everything else, or can you handle it all (from publishing to marketing) on your own? Once youve figured all this out, start writing!
Software Most E-books are written in Word first and then converted to another format. If you want to concentrate on writing content and cant be bothered with formatting or conversion issues, you can hire a company to convert the file for you. However, the fees for such a service can be quite hefty and its not difficult to convert the Word file yourself.
Sometimes formatting can be more complicated than simply converting a Word file to PDF format. For readers who want to read your E-book on their browser, youll have to make use of E-book compiler software. If you plan on using compiler software for formatting, you write the book in Word (or even in HTML) and then run the text through the program, which creates a stand-alone application that readers can download, click to open, and read right on their screen. They wont need any extra programs to read the E-book, so this may allow you to reach a wider audience.
Plus, this type of software is very easy to use and its inexpensive. The only disadvantage is that some Mac users may not have the capabilities to read the book. Simply search for this type of software online. A quick search should come up with a wide range of suitable programs.
Hiring outside help So youve decided to hire a company to convert and format your E-book. There are, as mentioned above, several ways to go about this part of the process. If you decide to spend the extra money and have a company do the formatting and conversion, select a business that offers more than just simple file conversion. Look for companies that will design your cover, and help with marketing strategies. In addition to an initial fee, however, you may be required to share royalties. Remember, if you do all the work yourself, you get a 100% share of the profits!
Publishing is the next step. You can work with a publisher that will help you with distribution, or go it alone to save some money. The advantage of a publisher is that they offer services, such as editing, that may help you sell more E-books. At the same time, doing everything without outside help is more cost-effective. There are many avenues of opportunity for people who want to publish an E-book without the help of a publishing company its a viable option you should seriously consider. For more useful tips & hints, please browse for more information at our website:-

www.create-free-pdf.com www.ebookmarketing.reprintarticlesite.com

On-Line Profitability Can Affect Your Business Growth

admin — Tue, 06 Jan 2009 05:30:10 +0000

What do you think is most popular online business topic ? Money or profits?
Google search says:
Online money = 1,090,000,000 results Online profits =
47,900,000 results
Obviously it is much more popular to discuss making online money rather than creating online profitability , Google says 2175.57% times more popular at the time of writing this.
What is wrong with this picture..maybe lots of people talk about making money online, but dont talk much about making profit online because they dont.
If you were looking to buy an ABC Company franchise and one made $1,090,000,000 in sales, and one that made $ 47,900,000 profit which one would you look at first?
The next time you look at any offer online, ask the seller what their online profitability is? Bet you will surprised if they can even answer the question.
Even any on-line business that generates lots of sales and money will die eventually if their lack of on-line profitability prevents them from re-investing in their business in order to grow.
Here is a simple example to consider:
You find a product that retails for $47.00, and you hope to sell 60 next month for a total of $2820 sales.
You would get 50% commission paid within 30 days of each sale = $1410 You estimate that 2% of the sales page visitors will actually buy your product. Your past experience shows that Google PPC Ad may send 2% of the ad views to your capture page or sales page .
Question: How much can you pay Google PPC for each click and still break even? Answer: .17 ,47, or .77 cents per click
Question: How many ad views do you need to generate per month for 60 sales? Answer : 50, 000 , 75,000, or 150,000 Question : How many sales page visitors did you need to break even? Answer : 1000, 2000, or 3000
So now can you why it is easier to talk about making $1410 in sales, rather than making profit of say 10, 15 , 20 or even 50% .
There are numerous variables that can make this campaign profitable or not for you.
Ask yourself :
1) What if you sell only 40 units or maybe 70 units? 2) What if 1.5% or 3 % of sales page visitors actually buy? 3) What if I generate only 75, 000 or 150,000 ad views? 4) What if I pay Google .37 cents per click or .57 cents per click.? Oh, and one other thing where did you get the $1410 to pay for the Google PPC ads in the first place, assuming that you break even on this campaign?
But even more importantly where will you get $1410 to pay for next month if you just break even this month?
This simple example is meant to show you how critical it is to create online profitability fast, if you want any possibility of actually staying in business , never mind making progress and growing your business and income.
Do you want to learn more about how you can improve your online profitability chances? Click here: On-Line Profitability
Leo Hanes is an experienced full time internet marketer, that writes extensively on the topic of online profitability .

How to Succeed - Desire = Discipline = Focus

admin — Tue, 06 Jan 2009 01:30:09 +0000

A lot of people want things, but few people actually make the changes in their lives that will result in the things they want.
When we speak of the things we want, we speak of our desires. Simply wanting something does not cause that desire to materialize. The only desires that come to fruition are those desires in which we employ personal discipline to achieve. Desire equals discipline. Let me explain with this story:
A student approaches a teacher and declares, ?I desire to learn from you.? The teacher responds, ?Very well, follow me.? The teacher leads the student to the ocean and motions for him to follow into the water.
Once they are up to their chests in water, the teacher grabs the student, forcing his head under the water. The student is calm, at first, thinking that this is just part of a test. He feels sure the teacher will let go shortly. A minute passes by and the student begins to worry, struggling to free himself. He desperately tries to surface to breathe.
The teacher continues to hold the student under the water until the point when the student ceases struggling and almost passes out. After he is released and has surfaced, the student, gasping for air, screams, ?What are you doing? You almost made me drown!?
The teacher gazes calmly in the student?s eyes and says, ?Once your desire to learn from me is as strong as your desire to get a breath, then return to me, and I will teach you.?
A man who is drowning will do ANYTHING to get air. Real desire is proven by what you will do (discipline) to obtain that object of desire.
It requires real, undeniable desire if you want to find true success. A person may proclaim that he has a desire (?I want to start a home-based business?), but until he is willing to do whatever if necessary (discipline ? making a plan, learning the internet business, executing the plan), it is only a statement of sentiment, not one of true desire.
Desire = Discipline
The authenticity of any desire you have is only as sincere and genuine as what you are willing to sacrifice to get it. What are you willing to give up? What will you need to re-prioritize? How will it change the way you spend your time and money? What choices would you be willing to make to get the object of your desire? Whatever the answer to these questions are for you, that is the true measurement of your desire.
In Part Two we?ll see how ?focus? is the third vital aspect. G. Brent Riggs, author of "Life Without Debt", "Serious Faith" and "Desperation Station" has over 20 years experience as an business owner, teacher, personal growth coach and mentor. You can contact him from his main website: http://www.gbrentriggs.com

How to excel at article marketing through targeted article marketing

admin — Mon, 05 Jan 2009 23:30:08 +0000

A lot of webmasters would like to excel at article marketing and I could understand why. This amazing tool never fails to deliver great result not only in traffic generation but most importantly, in augmenting online revenue as long as it is done the right way. In addition, article marketing is proven to be the best free marketing tool in the internet today. It cannot only drive quality traffic to your website but it can also help you position yourself as an expert on your chosen niche so online users will trust you and eventually consider doing business with you.
Here are the some simple steps that can help you improve your article marketing strategies:
1. One of the main reasons why you are publishing your articles is to build rapport with your potential clients. You would want them to like you so they will eventually consider doing business with you. One of the best ways to achieve this goal is by taking the time and making your author’s bio interesting. Most publishing sites allow you to introduce yourself to your readers so they would know more about you on a personal level. List down your hobbies, interests, your expertise, your desire to help, and some of your personal information. Don’t forget to include your most recent photos so your readers can connect the information with a face.
2. Your articles must be credible. Online users will gauge your expertise and your professionalism based on the quality of your content. If they found that your information are baseless and contain inaccuracies, you will lose their trust and business in an instant. Thus, strive to make your content truthful and back up your claims with reputable resources like studies, researches, and statistics.
2. Proofread. This is especially important if you are one of those marketers who are hiring ghostwriters. Make sure that all your articles are well-written, flow well, and free from any error that can be taken against your credibility and professionalism.
3. Make each word work for you. If your articles contain words that are not in any way helping you get your message across, they are considered filler. Strike them out to make your content brief and concise.
4. Write topics that are related to your products. If you are selling laptops and you are writing about mobile phones, you might be able to drive traffic to your website but will it be targeted? Chances are, you will have online visitors that are not interested on what you offer and cannot help you augment your revenue. That is why it is very recommended that you stick with topics that are relevant to your offerings to drive interested parties to your website.
5. Create more inbound links for your website. There are actually 2 ways to do that: multiply the number of your articles and focus on the quality of your content. When you increase the number of your output, you will gain one quality inbound link per submission. You will also increase your backlinks when you create great articles as you can be assured that they will be picked up and widely republished by other marketers.
6. Maximize the use of your resource box. You can actually use 3 hyperlinks within your resource box that will drive your readers to your website. Take advantage of this to increase the chances of your site being visited. I suggest that you use 2 anchor texts and an absolute URL.

What Makes Ebook Marketing So Promising?

marketing 5 — Mon, 05 Jan 2009 21:30:07 +0000

Ebook marketing becomes more and more popular. Commercial web sites as well as non commercial web sites offer ebooks. Skilled people earn money online by writing and marketing of ebooks. Even people without writing experience can join this promising business.

What are the ingredients of success?

1. Finding a bestseller issue

The precondition of success is to find an issue that boosts the sale of an ebook. The most popular issues among ebooks are information how to solve a certain problem or how to acquire specialised knowledge. Popular issues are internet marketing, home business tips, financial advice, stock market tips, life style, health, weight watching. Issues of public interest also can be found among the most popular keywords and phrases in the internet.

2. You can make it or buy it!

It is very convenient to write an ebook, if a person owns the needed expertise in a certain field and enjoys writing. People without experience also can sell ebooks. They can sell popular ebooks as affiliates. There are offers, where persons can acquire and customize an already made ebook and propagate it under their names.

3. Quick access to the market

It always takes a certain time span to prepare a book, offline or online: An issue has to be researched and compiled, the book has to be written and enriched with pictures and graphics. This process can last between weeks and years.

The great advantage of an ebook to a conventional offline book is: Everybody can publish it immediately, if the needed equipment is available: computer, internet access, publishing software. An author does not rely on editors who decide about a publication.

4. Cross selling opportunity

An author cannot only earn money by selling an ebook, he or she also can display advertisements or affiliate links in an ebook. This is a striking advantage of an ebook. If an ebook deals with diets and weight watching, an author can place affiliate links to the related products and participate on sales through the ebook.

5. High profit margins

The profit margins of ebooks are high. There is no publishing and printing company needed. No paper and shipping costs have to be covered. An ebook can be sent directly by email as downloadable PDF-format to the end-user.

Marketing costs, however, are needed. The audience has to know about the ebook. The efforts to market an ebook might be similar to the efforts to promote a web site. A special marketing web site with an appetizing description about the content, some testimonials, and an authors bio has to be displayed. Advertising and mailings are inevitable to spread out the edition of a new ebook.

More Article - http://www.articles-hub.com

Submit Articles for Free Ranking

admin — Mon, 05 Jan 2009 19:30:06 +0000

Every article you write should be aimed at a certain keyword. Every article you write should have a good signature line. Nothing you write is ever wasted.
Remember “Content is King” and you can be that king. Of course, you still have the knowledge and are free to continue writing and publishing on the same subject. Original, informative content is a must. When you have content that is original you will see your search engine rankings increase. You need to make sure that the content that you submitting is relevant to the theme of your business.
Writing articles is one of the best ways of creating one way links back to your site. Many marketers know that writing articles are great and powerful methods to marketing online. The techniques for writing articles are numerous and beyond the scope of this article. Simple, easy to read articles are quite effective in achieving your goals of increased website traffic and profits.
Get Google Ads Free! Get Free Google Placement
Articles get indexed by search engines like Google and rank very well in search results. Your Ezine will normally get indexed by Google within a week of publishing it. The reasons you need to submit to as many article sites as you can because of the number link backs you will receive. Ezine publishers and sites will publish them People who visit the site or read the Ezine will also ask you if it’s ok they use your article. What this means is that you will receive one way links to your site.
Try not to get links to quickly search engines have been know to penalize those sites that get links to quickly. Add links between articles and related pages on your site. Links pointing back to your site is very important for link popularity but those internal links are also very important. Getting one good article with the appropriate keywords that is distributed among sites will improve your serps and build traffic. As more and more directories and individual websites display your article, your back links will increase, as will your ranking.
For link building it is vital to search in the web and find out those sites that deal with similar product to yours. Once your article is submitted the link in your bio will be placed on many sites and it will be pointing back to your site which will increase your traffic. What you will notice about the articles though, is that they will come with link at the bottom of them. This link will lead back to the webmasters website. Some directories allow one or two links within the body of the article, but they must not be perceived as advertising or blatant affiliate links. If this is allowed, then the link must be relevant to the context of the article.

If you think one article will help you with build link marketing campaign you are wrong, you need to consistently write articles to do this. Continue to build on your article writing and submit the articles to steadily build your websites traffic. One of the best sources of traffic is article-writing and submission. Writing good quality article will definitely help you receive traffic to your websites. Gagan Kainth is the Author of this Article he loves to surf internet & he love to make money on internet & one more thing he love to help people who want to become rich online or who have question that how to become rich . because some years ago someone helped him to earn his living online. So, whenever he get some time he write articles on how to become rich or how to become rich online or how to start internet business and many more. And some times he also publish press release and tell people which site is best for to become rich. He recommends to submit articles to these article directories
Free Article Directory! Submit Your Article Free
Improve Your Ranking ! Welcome to Articleowner.com

Practical Tips For Email Marketing Sign Up

marketing 5 — Mon, 05 Jan 2009 17:30:05 +0000

Read These Tips Before Creating Your Email Marketing Sign Up

The practical tips for email marketing below take business ethics into account. Also they discuss ways to demonstrate a personable persona to potential subscribers.

Make Sign Up Easy

Do a little research and browse through sites to see where they have their sign up or subscription links. Is it on every page? Is it easy to locate? Is it a direct link? Once you have seen what others are doing, experiment with your own ’sign up’ link. This link doesn’t have to be a permanent entity on your site. You have the power to test. Ask yourself these questions when testing: Does it work better at the top? Or bottom? Is it large enough for people to see?

Put your link on every page. This will make it extremely easy for viewers to sign up when they don’t have to scavenge for the link.

Respect Their Privacy

Before your potential subscribers give their information tell them that their email address and personal information is safe within your site. No one wants to have his or her information spread around the Internet. Respect their privacy and confidentiality by reassuring them that by subscribing their information won’t be leaked anywhere.

Tell Them What They’ll Receive

An excellent way to lead subscribers into subscribing is by telling them what they will receive and gain from your subscription. By providing this feature your disclosing information that other sites may feel is best left a surprise. It’s not necessary to leave your subscribers in the dark. Additionally, when you expose what your emails offer, viewers are more likely to subscribe due to your willingness to show vulnerability. Furthermore, your list of topics may encourage viewers to subscribe that may not have before.

Tell Them How Often

Since your not keeping much a secret from your potential subscribers you may as well tell them how often they’re going to receive your email. By doing so creates expectations and when the expectations are filled respect is gained. Set yourself with reasonable expectations, weekly, bi-monthly, or quarterly. Whichever best suites your business, but stay honest to your statement.

These tips demonstrate ways to be open and honest with your viewer and potential subscriber. The information you would keep from them is actually information that will aid in raising subscription numbers. Remember people like respect and openness.

Go for It! ~ and Achieve MLM Network Marketing Success

marketing 5 — Mon, 05 Jan 2009 15:30:04 +0000

MLM Network Marketing is a business which needs confidence. With the amount of tasks that we have to perform in our MLM Network Marketing home business, lack of confidence can soon damage our chances in MLM Network Marketing. Many don’t realize the truth. Confidence is something which can be grown, if you take the time to understand how to build confidence.

From a young age you have had experiences in your life which has either increased your confidence or destroyed your confidence. Usually when someone is referred to as ‘confident’ they are referring to self-confidence. Confidence is made up of many things. To be confident is?

- Confidence is trust or faith that a person or thing is capable.

- Confidence is the “ability to believe in yourself.

- Confidence is an internal determination or judgment of how sure you are of your skills.

- Confidence is the belief that you can or can learn to control your outcomes.

- Confidence is the feeling in one’s heart which makes him aware that he is capable of passing every obstacle and can perform every impossible task.

- Confidence is the OUTCOME of taking action and going for it.

- Confidence is you saying “Yes” to you.

- Confidence is not just believing you can do it, but knowing you can do it.

Basically self-confidence is faith in your own abilities. And to have confidence with your own abilities with your MLM Network Marketing opportunity will require experience. This takes time and it is very easy to lose confidence in the early days of your career in MLM Network Marketing.

A way that you can gain confidence with your MLM Network Marketing home business opportunity is to break tasks down into bite-size tasks that you can achieve. This is how we build confidence. The small things we do which adds to our confidence. Over time this builds up to make us confident.

For example, you prospect your MLM Network Marketing opportunity the first time and your heart is beating fast, your palms become sweaty and soon your breathing increases. However, after you prospect your MLM Network Marketing business a few times, you become calm at prospecting. It becomes second nature and you have become confident with that.

Building confidence takes time. When confidence is lost, it is not lost for ever. You can build your confidence in your MLM Network Marketing home business opportunity in the same way. Make small bite size goals which you can achieve every day. I usually have 5-10 small goals which I know I can achieve every day. This builds my confidence and esteem over time. By keeping records of the achievement of small goals and large goals, I have a backlog of successes behind me.

This makes a successful person. Not someone who achieve this and that or became a top shot in MLM Network Marketing, but someone who always had a catalogue of small wins and used that confidence to make even bigger wins. Achieving confidence with results is another matter, though still the same. You must make small wins, which enables you to collect enough data. Then you truly can say this month with my MLM Network Marketing home business I will make x amount and actually go out there and do it. All I can say is go for it, and gain confidence on the way.

Directory Submission Gets You Tons Of Quality - 1 Way Links

marketing 5 — Mon, 05 Jan 2009 13:30:04 +0000

As the search engines are evolving each and every day, it’s getting harder and harder to get top search engine rankings.

The search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it’s absolutely critical that we consistently try to get other websites to link to us, WITHOUT us linking back to them.

Yes, reciprocal linking is becoming less and less valuable. Submitting your website to website directories is an excellent way to get, quality, 1 way links pointing to your websites. You see, many of the website directories online have a high amount of page rank and have been online for several years.

These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are:

The age of the website linking to you

The Page Rank of the website linking to you

With that said, many of these directories have both a high Page Rank AND are old websites, giving them more authority and power in the search engines.

Not only that, but there are literally thousands of website directories on the internet that are absolutely free for you to submit your website to! While it does take time to find these directories and then manually fill out all of the required criteria to submit your website, it is an excellent way to help increase your search engine rankings.

There are some good website directory submission software products on the market. The best of which is a product called Directory Submitter created by Brad Callen. Esentially you simply enter your website details into the software program 1 time, and then click on any of the 1600+ website directories in the software and it wil automatically fill in all of the submission criteria for you. Click the submit button and then your site has been instantly added to the website directory.

So, not only does it save you time in finding all of these directories, BUT it saves you an incredible amount of time filling out each and every website’s submission criteria. To learn more about Directory Submitter, visit the link below:

http://www.websitepromotion.ws/directorysubmitter.html

But, please keep this to yourself, as I’d like to keep this our secret weapon

Enjoy!

Dan McTaggart

How to dam the power of article marketing?

admin — Mon, 05 Jan 2009 11:30:01 +0000

One way of promoting your website and product can be achieved for free. As an additional bonus, this free method can boost your sites and sales, doubling and even tripling your income.
Articles. One of the easiest ways to promote your website in order to generate traffic and increase your earnings.
How does this work?
Write articles relating to your website and submit them to free content submission sites. Easy to do, takes little time and can increase your website traffic, sales and of course, your income.
How can article writing boost traffic and income?
The article on the free content site contains a link to your own website. Readers, after reading your articles, may choose to click on the link and pay you an unexpected visit. Having them on the free content sites is also making these articles available to other webmasters who may wish to publish that article on their site.
If they do, your article will include a link back to your site. And anyone who reads the article on that site can still click on the link to visit your site.
As the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain site.
The more incoming links the website has, the more importance search engines attaches to it. This will then increase your websites placement in the search results.
If you site is into promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.
There are also those who already have specific things they need on their mind but cannot decide yet between the many choices online. Chances are, they may stumble upon one of your articles, gets interested by the contents you wrote, go to your site and became enticed by your promotions. See how easy that is?
Search engines do not just index the websites, they also index published articles. They also index any article that is written about your own websites topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.
And to think, no effort on your part was used to bring them to your site. Just your published articles and the search engines.
It is no wonder why many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion.
Getting their site known is easier if they have articles increasing their links and traffic and making it accessible for visitors searching the internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.
The good thing with articles is that you can write about things that people would want to know about. This can be achieved in the lightest mood but professional manner, with a little not-so-obvious sales pitch added.
If you think about it, only a few minutes of your time is spent on writing one article and submitting to free content site. In the shortest span of time also, those are distributed to more sites than you can think of. Even before you know what is happening, you are getting more visitors than you previously had.
If you think you are wasting your time writing these articles, fast forward to the time when you will see them printed and wide-spread on the internet. Not to mention the sudden attention and interest that people are giving your website and your products or services.
Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your earnings.

Do You Have a Business Opportunity Intake Process?

admin — Mon, 05 Jan 2009 09:30:01 +0000

Do You Have a Business Opportunity Intake Process?
A business opportunity intake process is a must have for ALL but especially for solo-professionals, service professionals and entrepreneurs who are constantly looking for and attracting new and exciting opportunities. Whats a business opportunity intake process?
It’s a filtration system of sorts. I’m like a giant generator. The more gas (projects) I take in the more power I’ll create. However, putting the wrong kind of fuel in my engine can cause me to sputter and conk out. Have you ever seen a sports car try to run on diesel fuel? It’s not pretty. (Not that I’m necessary a sports car, I may be more of an old beater, but you get the point.) Every engine needs a filtration system to keep the system running smoothly and cleanly.
Creating abundance Everyone has their own very special way of creating abundance in their life. I do best when I respond vs. initiate. That may seem counterintuitive as I produce a lot. However, most of the projects I take on are in direct response to an opportunity, situation or event that I have come in contact with. I make sure to create environments in my life that serve as feeder systems for my work so that I have a constant stream of new opportunities. When I do respond to something, my response is immediate, fast, focused and aggregated.
I often feel like a magnate, however, magnates can attract anything (so to speak) so I am careful to filter properly. Hence, my business opportunity intake process When an opportunity presents itself I raise this question: “Is this opportunity a new feeder system for me to help service professionals and small business owners create more demand for their products and services and can I leverage a current asset on this new opportunity and/or can I create a new asset with this opportunity to leverage throughout my current businesses?” If not, I pass. If yes, than I jump on it right away.
Simple. What’s your business opportunity intake process? Resources box: Get more clients with Michael Port, expert marketing coach for small business owners and professional service providers. For FREE small business resources, networking opportunities, articles, advice and coaching on professional services marketing go to: http://www.MichaelPort.com and http://www.BookYourselfSolid.com

Stumbling Forward and Going Nowhere

admin — Mon, 05 Jan 2009 07:30:00 +0000

Twenty or more years ago I took several evening courses in an effort to meet other people and especially women.
One of the courses I took for about a year was Tai Chi. The major benefit of the course was to learn about balance. The instructor demonstrated to us how most of us walk. We take a step, then fall forward and catch ourselves with the other foot before the rest of the body hits the ground. In other words we stumble forward. When we are in balance we can move forward with deliberate steps, and we should be able to stop anytime in the middle our stride without falling forward.
Stumbling is what most people do in their lives. We try to gain some momentum in our lives and hope we don’t fall flat on our faces. We rely on our past experiences to guide us to the next step.
As infants we were cautious about each step and we thought about it before we took the next one. After a period of time we learned that if we shifted our weight forward it would cause the body to move in the same direction we wanted to go-sometimes a little faster than we want and we would fall. As we moved away from managing our steps, we found walking easier if we didn’t think about the steps and focused on were we wanted to go. We looked up at Mom or Dad and fell towards them or the sofa-running to keep up with the rest of our body.
The knowledge we have gained as infants we use over and over again as we struggle to be both independent and socially accepted. The stumbling sometimes works and sometimes does not.
Because most of us were not taught to be critical thinkers and have little access to the experience of other as children, we mimic them and most times fall flat on our faces. The steps of independence we were taught was usually in the footprints of someone else. We trusted those who had power over us to lead us in the right direction.
Humanity, individually and together has never really got together and decided what it wants to experience collectively in the future. We have been tripping through life hoping the forward motion will take us some place better-living for today, lunging forward one step at a time. Humanity for all its technology is no better off now than it was when it crawled from the sea. Many would argue against that statement-they would point out our advancements in science, health, art and general well being. However, it is observable many have not come very far in their quest for happiness, abundance, and equality. There is no game plan and no enlightened direction. The world simply does not know what it wants consciously.
Religion, faith and leadership have not brought us to where we want to be, and it never will. Maintaining balance in one’s life is a personal experience. Moving in a personal meaningful direction is choice. The world is perfect the way it is, it is the way we made it. We are the creators of what it is we now experience.
I believe we know where it is we want to go subconsciously and what we want to experience, but we have been listening to and guided by sources who do not want us to get there. People and organizations with their own agenda.
Following the leader takes us to where the leader wants us, and we don’t have to take responsibility for our actions-we just keep stumbling forward.
We have the power to take ourselves to where we want to be. No one can ever do that for us. We have become lazy and apathetic about our own lives. We struggle to just get through the day and hope everything works out, and we are still not at the place we desire. We have been doing the same thing for centuries-same actions-same response, same results, and it’s not what we want. This must be the definitive description of insanity.
We have traded our natural curiosity and adventurous nature for obligation and fear. We have given our power away for a meager measure of security. It’s not that we are powerless to change our circumstances; it’s that we believe we are. Groping through piles of misinformation about whom and what we are has left us numb as to our true identity. Our source of inspiration and guidance has let us down. While we have fallen face down into piles of the stuff, our sources of spiritual guidance are still ringing out the same rhetoric.
I have the power-you have it, as does everyone else-it’s all in the head, in your imagination. You are creating all the steps in your life. There are no promises that can help you-no faith can turn it around until you decide that you are going to walk for change. Neither faith nor God moves mountains-you do!
Take a new trip, one you create from a sincere desire to live in a different world. The steps may not be easy, but the results are as simple as knowing you can make them.
Move your life forward, not by stumbling, but by balance in your steps, intention, and a strong desire to get there. Roy E. Klienwachter is a resident of British Columbia, Canada. A published author, a student of NLP, New Age Light Worker, Teacher and Phenomenologist. Roy’s books and articles are thought provoking, and designed to empower your imagination, and take you to places you would never have thought of.
Claim your copy of Roy’s new book at: http://www.yourlifewasnevermeanttobeastruggle.com
Visit Roy at: http://www.klienwachter.com

7 Must Do Steps To A Converting Article That Builds Your List Like Crazy

admin — Mon, 05 Jan 2009 05:30:00 +0000

An article can be your best promoter for your site if written correctly. You do not need to be a best writer to do that, all you need is to incorporate the 7 steps below into your article and it will make your article your number one promoter for your site.
1) Start your article with an enticing title that can grab the attention of the readers immediately when they glace through it. To write a good title, you can take a look at the top articles of every directories and you will find some similarities in the way those titles are written.
2) Once you get your reader past your title, you must follow up with a first paragraph that is simply irresistible. As the attention span of people gets shorter nowadays, you must have a good first paragraph to make them want to continue reading on to the rest of your article.
3) It is always best to use examples or stories to illustrate the information that your article is delivering as it will not be so boring for the reader.
4) Provide your readers clear and to the point information that they can put to use to solve their problem. The better your information, the more they will see you as an expert in that field
5) It is important to write your article in simple language as it allows the reader to better understand your content irregardless of their language ability.
6) Your article should be structured in a way that the reader can easily read and understand the steps you want them to follow. It will be good if you can structure your article in point or bullet form.
7) Lastly, your resource box will serve as the door to your website. Therefore it is extremely important for you to come up with a good resource box that talks about you and how you can provide more help for the readers at your website. This can lead them to click on the link to your squeeze page.
Once you have all these points in your article, you have kick start your success to your list building effort through article writing.
Put this to practice and you will see the result soon.
Get Your FREE 5 Days Mini Audio Course on “How To Develop Web Traffic To Your Site” by Internet Success Hub here: Traffic Generation Course
Kelvin Lee is the founder of Internet Success Hub, a platform that provides informative help for internet marketers of all levels. For more Internet Marketing Strategies, drop by http://www.InternetSuccessHub.com today

Accurate Engagement Metrics

admin — Mon, 05 Jan 2009 03:29:59 +0000

By Dr. John L. Schinnerer and Shirley Knight
On average, companies change CMOs every two years. Is this a function of unrealistic expectations, unclear job requirements, or something more fundamental? Perhaps the solution is as simple as accurately measuring that which truly bonds consumers to brands emotional engagement.
The task of linking consumer behavior to brands and marketing efforts is a difficult one with which the best Chief Marketing Officers grapple daily. Solutions such as self-report surveys, focus groups, and in-depth interviews suffer from a critical disconnect between their results and consumers real world behavior. This ongoing challenge has put Chief Marketing Officers (CMOs) into the unenviable position where their best efforts are not measureable, and as a result their job security is never assured.
The CMOs Dilemma
In his Gallup Management Journal article The Chief Marketing Officers Dilemma, Willam J. McEwen looks at some of the difficulties of the CMO position rapid turnover, high pressure expectations, and a poorly defined job. The CMO position faces inherent difficulties in the sense that customer engagement depends upon
a) Communicating the brand promise and b) Delivering upon the companys brand promise.
Both consumer engagement and profitability rise when employees help deliver on the brand promise. The difficulty arises in that the CMO has control over the first half of the equation (communicating brand promise via advertising and marketing) but not the second half (delivering upon brand promise via employees and operations). The CMO has no direct control over the workforce. They control the packaging, promotion and promise, but not the daily deliverance and implementation. Thus, to a large extent, the real potential, and the potential pitfalls, of the brand are in the hands of employees who are outside of the CMOs control.
Gallups Proposed Solution
The solution to the dilemma is two pronged. First, CMOs must be capable of recognizing and understanding the entire breadth of their brand from the brands promise to each interaction between employee and customer to every experience customers have with the brand. This indicates that CMOs must look at the world from the customers point of view. Second, senior executives must design more comprehensive, well-defined objectives and accountability measures for their CMOs. However, this solution proposed by Mr. McEwen falls short of the target. The assessment of the problem and its respective solutions can be extended to incorporate a broader view of the mind, the market, the brand and the CMO a view which involves both sides of the mind, the rational and the emotional, and allows for a more accurate picture of engagement, branding and profitability
Rational vs. Emotional Mind
From a neuromarketing perspective, there are at least two parts to the human mind the rational and the emotional.
The rational mind is reasonable, logical, and linear. The rational mind is excellent at developing levelheaded explanations for behavior. It is so good it has consumers (and others) convinced that they are rational shoppers. The rational mind is so good at creating the illusion that it is in control that scientists didnt even discover the emotional mind until a few decades ago. In other words, the rational mind has conveniently overlooked the existence of the emotional mind ever since Descartes famous but flawed line, I think, therefore I am.
The emotional mind is associative, largely subconscious, irrational and intense. The emotional mind is more powerful than the rational mind. It had greater endurance than the rational mind. It works more quickly than the rational mind. This is partially due to the order in which the brain evolved over millions of years. Those areas of the brain which are primarily responsible for emotions, the hippocampus, the amygdala, and the insula, among other regions, developed 5 10 million years ago. On the other hand, the part of the brain responsible for rational thought, the neocortex, developed a mere 40,000 2 million years ago. In terms of evolutionary brain development, the rational mind is still in its infancy, while the emotional mind is like a mature adult. So the emotional mind has been through hundreds of revisions and updates, while the rational mind is still a bit buggy. Research confirms the emotional mind is a more powerful driver of behavior. Consumers buy with the emotional mind and explain the purchase (to their spouse, for instance) with rational mind.
The Importance of Fully Engaged Customers
Gallup has shown that profitable growth is directly dependent on the degree to which a companys customers are fully engaged. Gallup defines fully engaged customers as strongly emotionally attached and attitudinally loyal. On the other hand, actively disengaged customers are completely detached from your companythey may become virulently antagonistic toward your company or brandtheyre always eager to tell others exactly how they feel.
The inevitability of negative customer-employee interactions and subsequent drops in customer engagement make it imperative that the CMO find a way to accurately quantify and measure emotional engagement. With an accurate method to lay out the conscious and subconscious emotions that consumers feel when they interact with the brand, the CMO has a fighting chance to ensure customers return again and again for the same feel good experience. Once the CMO has this emotional profile for the brand, then she can set about focusing on increasing sales share while meaningfully enhancing the brand. Until then, the CMO is akin to a ship atop the sea without a rudder; adrift without a map.
Emotions and the Subconscious Drive Behavior
Emotions and the subconscious are the primary driving forces behind consumer behavior, including buying behavior. The challenge has been to develop a tool to accurately identify and measure conscious and subconscious emotions in real time. In the absence of any such tool, CMOs have had to rely on basic, rudimentary methods, such as observation of shopping behavior, self-report questionnaires and focus groups to predict engagement and behavior. These methods have proven inconclusive at best. The CMOs job security is thus tied to shaky and unreliable data collection methods. Given how consumer data is still being collected in archaic ways, its no wonder that the tenure in the CMO position is so short. The problem is not that the CMO does or does not know how to do the job. The problem is that no one knows how to accurately measure emotional engagement so there are no real benchmarks against which performance can be judged.
Communicating Brand Promise
The creator of the most successful mass-communication ad campaigns for Avis and Volkswagen, William Bernbach, said, You can say the right thing about a product, and nobody will listen. Youve got to say it in such a way that people will feel it in their gut. Because if they dont feel it, nothing will happen.
The value of brand equity is not so much in the rational, conscious mind as it is in the emotional, subconscious mind. Its not how consumers think about a company or its offerings. Its how they feel about it. And oftentimes, theyre not even consciously aware of how they feel. The most successful marketing campaigns will speak to the head and the heart, the rational and the emotional. Yet, for most CMOs, the ability to accurately measure the emotional side of the equation is not an option, if, for no other reason, than no adequate emotional ruler exists.
The one company which has best delivered on the promise of measuring emotional engagement is the aptly named, Emotion Mining Company. Emotion Mining Company has developed an online, projective technique which enables accurate and reliable measurement of the emotional mind. This information is as essential as it is unprecedented and as such it makes sense that Emotion Minings tool be standard for every company that wants to reach consumers at a gut level.
Delivering On Brand Promise
The second part of the CMOs dilemma, delivering upon the brands promise, also has an essential emotional component to it. This should come as no surprise as we are still dealing with humans who are quintessentially emotional beings. It is well understood that employee satisfaction is positively linked to profitability. The more engaged employees are, the better their interactions with customers; the better the interactions with customers, the more loyalty generated; and customer loyalty equals profit.
To truly leverage employee engagement, find out how employees really feel about the customer base in general. If a call center representative thinks of and, more importantly, feels that customers are like incapable, annoying children, their interactions will obviously suffer. If a call center rep sees the customers as sources of innovative ideas who are in genuine need of help, their interactions will flourish and the brand will gain new champions as a result of their positive exchanges.
Even though delivery of the brand promise is outside the CMOs purview, she can still influence her colleagues who oversee delivery by acquiring and sharing a deeper, more accurate, understanding of a) how the consumer perceives the brand and b) how the consumer wants to experience the brand. In this way, the CMO provides the company with the necessary hard data to create the finest possible customer experience. Such information in the hands of senior management would be a powerful driver of organizational change and brand enhancement as it creates positive guidelines for promotion and delivery.
Measuring the emotional responses of consumers is an aspect of market research that is just now coming to the fore, creating new and necessary tools for the marketing toolbox. Dr. Tom Snyder, the founder of Emotion Mining Company Inc., whose method identifies conscious and subconscious emotional reactions to a question, brand or concept, states, The emotion data both quantitative and qualitative is generated in less than a month and provides previously unavailable insights into the consumers perspective. As a result our clients, such as Coca-Cola, have been able to better target both marketing and delivery.
As McEwen suggested in his article, CMOs need to look at the world from their customers point of view, and senior management need to design more comprehensive, well-defined objectives and accountability measures for their CMOs. Recognizing the role of emotions and measuring emotional responses provides competitive advantage for the firm as well as job security for the CMO!
About the Authors: Dr. John Schinnerer is Director of Client Relations for Emotion Mining Company which offers a novel, patented method to measure conscious and subconscious emotions and thoughts. In the past, Dr. Schinnerer has served as President of Guide To Self (http://www.guidetoself.com), a company that focuses on executive coaching. Dr. Schinnerer also hosted Guide To Self Radio, a prime time radio show on positive psychology and emotional management. Dr. Schinnerer started in the private sector as President of Infinet Assessment, a psychological testing company to help firms select the best applicants. Dr. Schinnerer wrote the book Guide To Self: The Beginners Guide To Managing Emotion and Thought and the article The Marketing Revolution: Connecting Behavior with the Subconscious Mind. His book was awarded the Best Self-Help Book of 2007 and is available at Target.com, Amazon.com, and BarnesAndNoble.com.
Shirley Knight is an Executive MBA from Queens University who has 30 years experience in banking and insurance, fulfilling roles in leadership, sales, relationship management, and change management. Shirley joined Emotion Mining (http://www.emotionmining.com) as COO to help clients gain access to unique insights that can build more competitive organizations.